Archive for April, 2013


About eight years ago, the hot buzz word in food was "artisanal."  Previously reserved to describe a skilled craftsman of a particular trade, savvy marketers latched onto this word and attached it to every bread, cheese and slightly different food item on menus and in stores across America.  Now calling something "artisanal" seems passe' or almost silly. Today's big buzz words are "Local", "Fresh" and "Sustainable."  I'd like to add "the stuff our grandparents made and ate" to that list, but it's not a word. Still, we do need a word or phrase to describe the growing interest in canning, pickling, fermenting and meat processing that harkens back to our grandma's dusty, musty root cellar filled with jars of would be science experiments fit for a horror movie. Sorry Grandma!  But back to Fresh & Local... So what does it all mean and how do we make sure it’s meaningful?  QSR Magazine recently published a great article on this topic entitled "Buzzwords, Defined" It's worth a read to clarify the words you are using and guarantee you are differentiating your brand in the direction you and your customers ...


Juicy Profits

Yesterday was Easter and we hosted brunch at our place.  I love keeping guests busy by setting up a "Make Your Own Juice" bar complete with our Jack LaLanne Juicer! It's so simple to just put out some freshly prepped fruits & veggies (don't forget the lemon wedges and ginger root to give it a kick) and just let guests go about concocting their own creations.  Fresh, delicious, super good for you and a little adventurous food fun. My mix of Strawberry Ginger Tangelo juice was promptly mixed with Moscato d Asti.  Hello Spring and boy did that pink juice look lovely! All that juicing got me thinking about an interview I did back in December for the Wisconsin Restaurant Association magazine.  I was asked about upcoming trends for 2013 and here's part of what I predicted... "The desire for seasonal ingredients and exceedingly fresh flavors has pushed the retro kitchen trend of juicing into the hottest kitchens and bars in the nation.  Locally consumers are willing to pay $5 for ...