Posts Tagged ‘Marketing’


It's January in Wisconsin and the snow is falling.....and falling.....and falling.  Snow days are terrible for the restaurant and retail business, but owners should not be so caught off guard. Let me tell you why..... Owners and managers need to be clever about getting customers in the door on days like today or other inclement weather days. They need to think about their winter plans and promotions well in advance.  When cool weather arrives in fall, plans should be made for “Winter Warmer” bar specials, additional soup offerings, snow day discounts and social media scrambling. Pictures of your restaurant or bar full of customers having a great time, should be taken so you can pull them out, post them to Facebook and say, “Hey, you should be here, it’s awesome!” If you build a reputation as a place that’s a warm, welcoming and fun hangout during the storm, they will come.  If you serve amazing soup and comfort food that appeals to your region, they will come. If you build a social media following and invite your tweeps over, again, they will come. One of the best examples I’ve seen this season is a